Yesterday I reported on a new poll suggesting that Americans have decided that big can be beautiful, that being overweight is not incompatible with being attractive. Its actually pretty nice to hear this; people should be evaluated for who they are and what they do, not for what they look like. Although its difficult to believe people have really changed all that much. Today on CNN’s Situation Room, Jack Cafferty asked viewers whether they believed that Americans were really less judgemental toward overweight people. One viewer responded, “I’ll believe it when dancers in Gentlemen’s Clubs start wearing pastries instead of pasties.”
So what does this have to do with monkeys? Well, in a recent article in the New York Times called Cells That Read Minds, Sandra Blakeslee writes of the discovery of mirror neurons. These are a special class of brain cells that fire when a person sees or hears someone else perform an action in exactly the same way they fire when that person does that action himself.
These neurons and their function were first identified in monkeys about 15 years ago. In observations of lab monkeys, it was found that certain brain cells fired while they ate a peanut, and those same exact cells fired while they watched another monkey or a person eating a peanut. The indication was that the monkey experienced someone else eating a peanut as if it were itself eating the peanut.
Scientists were astonished by these findings, but they were even more astonished to find that humans have mirror neurons that are far smarter, more flexible and more highly evolved than any of those found in monkeys, a fact that scientists say reflects the evolution of humans’ sophisticated social abilities.
“We are exquisitely social creatures,” Dr. Rizzolatti said. “Our survival depends on understanding the actions, intentions and emotions of others.”
He continued, “Mirror neurons allow us to grasp the minds of others not through conceptual reasoning but through direct simulation. By feeling, not by thinking.”
The discovery is shaking up numerous scientific disciplines, shifting the understanding of culture, empathy, philosophy, language, imitation, autism and psychotherapy.
Everyday experiences are also being viewed in a new light. Mirror neurons reveal how children learn, why people respond to certain types of sports, dance, music and art, why watching media violence may be harmful and why many men like pornography.
I had another thought today as I watched a commercial on TV for a fast food chain. A family was happily devouring a high-calorie meal, an orgy of burgers, fries and shakes. The smiles on their faces indicated that this truly was a “happy meal”. I have recently sworn off the aforementioned “axis of evil” after receiving the results of my latest cholesterol tests. But as I watched this commercial I could feel the saliva collecting in my mouth. And although it was barely noticeable, I seemed almost to be chewing along with the family on my TV screen. I quickly ran to the kitchen and staved off my Big Mac Attack with a big bowl of oatmeal and dried fruit and some hearty multi-grain bread slathered with garlic humous spread. Ummmmmm! Delicious! Okay, well at least I can feel good about the 10 pounds I’ve lost during the past two weeks.
Now that we understand the truth about mirror neurons, it should be clear just how powerful an enemy these TV ads can be to the diet and health-conscious among us. I predict that the next big diet craze will be the “TV Diet”.

